(WKYT) Fireworks retailers across Kentucky say they are preparing for what they expect will be a busy Fourth of July season as Americans mark the nation’s 250th birthday.
Fireworks stands and pop-up shops are stocking shelves and preparing for a holiday rush, according to sellers interviewed by Natalie Alesia. Retailers say excitement surrounding the milestone is already driving customers to buy early.
Retailers say early planning helped ease tariff concerns
Last year, fireworks sellers raised concerns about tariffs and rising costs. This year, retailers said they have adapted by planning ahead and securing inventory early.
Boom Fireworks owner Keywon Smallwood said he has not raised prices because of tariffs.
“We have not raised our prices at all due to tariffs. I feel like that in the area I am in- I want to have what’s conducive to what people can afford. So we just eat the cost of the tariff,” Smallwood said.
Retailers said the industry remains sensitive to trade policy because nearly every firework sold in the United States is manufactured overseas.
Phantom Fireworks Frankfort manager Matthew Miley said advance purchasing helped his business avoid much of the impact.
“Thankfully we were able to avoid a lot of the tariff situation because we buy all of our fireworks the year in advance.. So we were able to skate by,” Miley said.
Sellers expect strong holiday demand
Miley said his store is stocked for the season and expects strong sales.
“We are absolutely super ecstatic- it doesn’t come around often. We are trying to gear up for the season, we are fully stocked. We probably have the most product we have ever had in house. We expect record breaking sales across the board— and hopefully recording breaking safety,” Miley said.
Retailers said customers are looking for ways to make this year’s celebration memorable as communities plan events tied to the milestone birthday.
“And just all around just being proud to be an American with the fireworks and stuff. I think people will go all out and want to celebrate because it is a big milestone,” Smallwood said.
Retailers said planning for next year’s Fourth of July starts as soon as the holiday ends.